Week 2 – MBA 6601 – AI and Guerilla Marketing

 

(OpenAI, 2024).

According to Levinson & Levinson (2007), in today’s business world competition is more sophisticated, smarter, and aggressive than ever before (p. 11). Guerilla marketing is needed for small business owners and entrepreneurs. However, AI will also be needed along with guerilla marketing. As competition becomes fiercer, business owners will need to be able to make quick decisions to compete with competitors in their local community, as well as compete with larger companies. For small companies to compete with their competitors, owners need to use all guerilla marketing tools and techniques. There are several challenges with trying to use all the tools and techniques of the guerilla marketing method. The biggest challenge is that many small companies suffer from resource poverty (p. 16). I believe there are two resources that small companies can be lacking in, time and funds.

Depending on the entrepreneur and business owner, they may not have the time to analyze their marketing data or to gather the data. Small business owners have to wear several hats and focus on different areas of business to ensure everything is running smoothly. For example, if a company uses websites, email marketing, and online advertisement, it may be difficult for the owner to look at all the data and determine if those methods are helping the company generate sales. Using AI, can save the owner time and make a quicker decision if they stop using the method and think of implementing a different marketing method. If the owner is unaware of other marketing methods, then they can use programs like ChatGPT to assist in other marketing methods that can be used. For example, if a toy company wants to create an anime collectible toy, here are some of ChatGPT suggestions for marketing ideas to promote a collectible toy:

·         Limited Edition Releases

o   Exclusive Variants: Release limited edition versions with unique features, such as different colors or accessories, to create a sense of urgency and exclusivity.

o   Seasonal Themes: Tie releases to specific seasons or holidays, like a winter-themed edition for the holidays or a summer-themed one for mid-year.

·         Collaborations and Partnerships

o   Anime Conventions: Partner with anime conventions to showcase the toys and offer exclusive convention-only variants.

o   Anime Influencers: Collaborate with popular anime influencers and YouTubers to unbox and review the toys, reaching a dedicated fan base.

·         Retail and Online Store Strategies

o   Pop-Up Shops: Set up pop-up shops in major cities or at anime events to create buzz and provide hands-on experiences with the toys.

o   E-commerce Exclusives: Offer exclusive online-only toys or bundles to drive traffic to your website.

Implementing a mix of these strategies can help create a strong marketing presence and engage your target audience effectively (OpenAI, 2024).

As we can see from the suggestion above, these marketing methods are very useful and can be implemented by small business owners. If the owner has additional questions, they can ask ChatGPT further questions. There are AI programs that business owners can use to help their marketing strategy to be proficient.

(OpenAI, 2024).

The final challenge for a business owner to face is a lack of capital to implement various marketing strategies. Fortunately, for small companies, AI can also assist in implementing marketing strategies. Business owners can automate certain marketing tasks, such as email welcoming new customers or emailing new sales promotions (Davenport et al., 2021). The automation of certain tasks can help companies to send out emails more consistently, while not needing to hire new employees to handle these tasks. However, if you do not want to use it to automate certain tasks. Owners can still use ChatGPT to analyze their sales, clicks, and reviews for only $20 a month. With ChatGPT analysis tools, a company can see which strategies are working and which ones are not. This will allow owners to adjust their strategy or pivot to a new strategy that will be suited to what they are trying to promote. There are AI programs that owners can use to improve their results and bottom line at a reasonable price.

Reference:

Davenport, T. H., Guha, A., & Grewal, D. (2021, August 30). How to design an AI marketing strategy. Harvard Business Review. https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy

Levinson, J. C., & Levinson, A. (2007). Guerrilla Marketing: Easy and inexpensive strategies for making big profits from Your Small Business. Houghton Mifflin Company.

OpenAI. (2024). ChatGPT (May 19, 2024). Retrieved from https://www.openai.com

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