Week 7 – MBA 6601 – What are Social Media Trends and How can Business use it to their Advantage?

 

(OpenAI, 2024)

Social media trends are defined as the constant changing of behavior and topics on social media (What are social media trends?, n.d.). One may ask why it is important to know what social media trends are. One reason is that many people spend time on their phones, accessing websites like Facebook, Instagram, and X (formerly known as Twitter). On average, US citizens spend around 3 hours on their phones, and about 52 percent of those people are using their social media (Howarth, 2024). Figuring out where your target audience spends most of their time can help businesses determine their marketing strategy.  Advertising on TikTok is completely different from how you would advertise on Facebook, YouTube, and X. Each platform has a wide audience and spread messages/advertisements quickly on each platform (What are social media trends?, n.d.). Of course, you can place a regular advertisement that fits on each platform, but depending on your audience it may not get their attention. Companies will need to tailor their marketing strategy to fit each platform. For example, on Facebook, YouTube, and TikTok a company can use video advertisement on them, but the length of the video will vary. For TikTok videos, it is recommended to have video lengths between 21 to 34 seconds videos (Innis, 2024). It would be wise to create videos that last around the recommended video length.

The content of the advertisement is important to note. It would be wise to follow what is trending on each platform. A company should understand the trend before hopping on and participating in the trend at the right time, however, it is also important that companies make their variation of the trend (What are social media trends?, n.d.). Companies that hop on trends before doing research can be seen as disingenuous or viewed as not authentic. It is important to have an understanding of your audience to ensure the right message is being sent out to potential consumers when hopping on trends they will like. It is also important that you add your twist to the trend, so it doesn’t look like your company is only hopping on the trends to make quick sales. Keep in mind when creating your advertisement for a trend, you need to act quickly because it is unknown how long the trend will last. This is especially true with TikTok, videos on the platform are short and the trend may only last less than a week. Companies need to time their advertisement; and ensure they are releasing them when the trend is at its highest popularity. Keep in mind that companies do not need to hop on every trend, make sure that the trend aligns with your company's identity. These trends are important to business success for product launch since they allow products/services to be visible to a larger audience, connect and engage with your audience, and make your brand more visible (What are social media trends?, n.d.).

Reference:

Howarth, J. (2024, June 4). Time spent using smartphones (2024 statistics). Exploding Topics. https://explodingtopics.com/blog/smartphone-usage-stats

Innis, E. (2024, May 24). Tiktok Video Length Guide: How Long should your Tiktok videos be?. Social Media Management Platform. https://www.loomly.com/blog/tiktok-video-length#:~:text=To%20make%20matters%20even%20trickier,to%20go%20for%20your%20business?

OpenAI. (2024). Social media trends concept art. DALL·E. https://www.openai.com/dall-e

What are social media trends? social media marketing definitions. SocialBee. (n.d.). https://socialbee.com/glossary/social-media-trends/#:~:text=Social%20media%20trends%20refer%20to,all%20major%20social%20media%20platforms. 

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