Christian Castaneda

  (OpenAI, 2024) In “Surfing the Tsunami,” Kelsey (2018), defines adapt as trying to learn and grow in what interests you, while you keep an eye on current trends in the world (p.77-79). Currently, artificial intelligence and machine learning are trending, and many organizations, professionals, and entrepreneurs are keeping an eye on it to learn more about it as it is being developed. However, watching current trends and new developments in your profession is also very important to keep an eye on. We must know about new methods or tools that can be used in our work. The world is constantly changing, and as the world changes so does the way we work on tasks. Becoming efficient and learning new skills and methods to solve problems is becoming more important than ever before. Balancing our personal and work life can be a difficult thing to do. Which is why it is important to start developing good habits right now. We do not need to make drastic changes right away, we can take one step...

  (OpenAI, 2024) The first step to having a successful marketing plan is identifying the goal of the campaign. According to Levinson & Levinson (2007), there are 16 things that marketers need to be aware of and memorize to have a marketing plan be successful (p. 22-23). We will discuss three out of the 16, those being commitment, consistency, and measurement. When it comes to achieving the marketing campaign goal, it is important that you are committed and put all your effort into achieving that goal. If an individual is only half-committed or not committed entirely to the marketing plan, then the marketing plan will end up failing and the company/owner will end up losing what they invested in. However, if the owner/company is committed to follow through with the marketing plan. This is especially true if you do not see the results, you were looking for. Marketing will not increase your sales or awareness of your brand right away, it takes time to see the results (Levinson ...

  (OpenAI, 2024) Starting a business or at least starting a side hustle business is a dream that many people, including myself, want to do. However, to start a business requires a lot of energy, time, and research to execute correctly, even starting a side hustle business requires the same resources, but to a lesser extent. The problem with starting a business is that many individuals do not know what kind of business they want to start or how to start a business. I believe an individual should start their business as a side hustle of one of their hobbies or something they are strongly interested in. For example, if you are into home decoration and to make this into a side hustle business. The best way to start getting customers and introducing your brand is to ask some of your friends if you can decorate their rooms and they can refer their friends/family to your business. Another suggestion is to decorate your rooms and present them on YouTube and TikTok to showcase your know...

  (OpenAI, 2024). According to Levinson & Levinson (2007), in today’s business world competition is more sophisticated, smarter, and aggressive than ever before (p. 11). Guerilla marketing is needed for small business owners and entrepreneurs. However, AI will also be needed along with guerilla marketing. As competition becomes fiercer, business owners will need to be able to make quick decisions to compete with competitors in their local community, as well as compete with larger companies. For small companies to compete with their competitors, owners need to use all guerilla marketing tools and techniques. There are several challenges with trying to use all the tools and techniques of the guerilla marketing method. The biggest challenge is that many small companies suffer from resource poverty (p. 16). I believe there are two resources that small companies can be lacking in, time and funds. Depending on the entrepreneur and business owner, they may not have the time to analyze...

  (OpenAI, 2024). In Todd Kelsey’s book, Surfing the Tsunami, he talks about how sooner or later AI will impact our career and daily life (p. 52). I believe that Education could use artificial intelligence to assist current teachers in their work, such as creating exams, assignments, or lesson plans for next year's class. Teachers and schools can also offer AI to students to assist with questions they have about a topic. However, there are some pros and cons to this. The creators of AI can be biased and provide biased information or wrong information (Walden University, n.d.). The misinformation and biased information can be avoided by the teacher double-checking the student's work or the AI answers. Education can set up a system for a teacher to make sure that misinformation is not being used or schools should have their AI system where they can make sure that the AI has accurate information that can be accessed. Although the cons are worrisome, there are benefits to using AI ...

  (OpenAI, 2024). Small companies need to learn marketing skills. However, business owners need to understand what marketing is. Levinson & Levinson (2007) define marketing as the art of changing an individual’s mind and continuing to influence current customers to do business with your company (pg. 3). This is important for business owners to keep in mind. Having a product or service does not guarantee consumers will spend their money on your product/services. Companies will need to create a marketing strategy that calls for action. A call to action can be to learn about the product/service and its features or to purchase the product/service. For example, if a product or service solves a new problem that consumers are facing, a company will need to bring awareness about it and how their product/service will improve their situation. (OpenAI, 2024). How does guerilla marketing differ from traditional marketing? The key difference is how they approach marketing, the budget size, ...

  (OpenAI, 2024). The versatility of AI is incredible and can elevate businesses in their day-to-day task. AI programs like ChatGPT can assist individuals and small businesses. For example, ChatGPT can explain certain topics more concisely and simply. So, an individual who wants to start their own business can ask ChatGPT what strategies they can implement. It is up to the individual to take action for the strategy to be implemented or learn different kinds of strategies and implement certain aspects of the strategies. AI programs can also help individuals tailor their resumes for a job they want to apply for or create images they want to use in a blog or art piece. (OpenAI, 2024). AI like ChatGPT is beneficial for businesses that do not have the manpower or the budget to increase their workforce. Companies that code programs for other companies can utilize ChatGPT to create codes or assist in fixing/correcting codes for them. The utilization of programs like ChatGPT can release th...